WE

WHO WE ARE

Way Experience combines innovation, culture, marketing and communication media through a new way of looking at the world.

We are a start-up that operates in all the cultural, scientific and entertainment B2C sectors, using augmented and virtual reality technology to offer immersive experiences in 360 ° environments. We also work in the B2B area by applying our technologies and our skills for customised consultancy projects in the following sectors: Design, Fashion, Medical, Events and Training.

AUGMENT

HOW WE WORK

Our strength derives from the group harmony of professionals from various sectors, namely marketing, sales, communication, advertising, art, culture and through the use of new technologies: the Melting_Lab.

We analyze the Customer's Experience of a brand, and then create unique and memorable new experiences with augmented and virtual reality technologies.

YOU

WHAT DO WE DO

We create cultural events for the general public and enhance the brand storytelling positioning and performance metrics. The purpose is to achieve "First Mover Advantages"  to the benefit of our customers.

The same logic applies to the training industry, bringing innovation and new immersive ways of staff educating which favor memory and learning.

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CULTURE & TOURISM TRANSFORMATION

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We design, produce and distribute unique and memorable cultural, entertainment and tourism projects to the final consumer. All have a common feature: narratives that merge the real and the virtual worlds using  our VR - AR and Mixed Reality technologies. 

NEW DIGITAL ENERTAINMENT STRATEGY 

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We believe that quality content should be digitized and be avalaible to the public in different ways. When the  concept is solid, there are many touch points with the public. Each target will also have its own "AT HOME” content.

BRAND EXPERIENCE TRANSFORMATION

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We support evolving brands on their journey from an Omnichannel proposition to an Omni-Reality fruition through the use of customized, ad hoc technologies and immersive virtual environments. Our strength is to build, track and maintain brand coherence through the different touchpoints and Customer Journey of our customers. 

IMMERSIVE TRAINING TRANSFORMATION

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Virtual learning through VR and Mixed Reality is one of the business areas where to leverage a "First Mover Advantage". By combining our narrative and storytelling skills with modern technological skills, we trigger creativity and innovation to enhance the professional and personal skills of our customers’ team. 

who we are