We are WAY,
immersive storytellers.
WAY is a Creative Cultural Enterprise (CCE) specializing since 2019 in creating and producing innovative cultural projects and content using immersive technologies like Virtual Reality (VR) and Mixed Reality (XR).
Our vision: “To spread culture, knowledge, and beauty through exciting experiences that enrich everyone who participates.”
Our distinguishing feature is producing VR content with cinematic quality, paired with immersive and emotional storytelling.
PROJECTS
Inside Monet
An experience dedicated to the life and art of Claude Monet, allowing 360° immersion in the iconic masterpieces of the father of Impressionism through Virtual Reality.
Marco Polo VR Experience
A journey tracing Marco Polo’s footsteps along the Silk Road, from Venice to Kublai Khan’s China.
Caravaggio VR Experience
A unique immersion into the life and art of Michelangelo Merisi, universally known as Caravaggio, through Virtual Reality.
You Are Verdi
The first VR experience dedicated to Maestro Giuseppe Verdi, offering full immersion into his life, the history of the Risorgimento, and his music.
Miró VR Experience
An endless journey through the artist’s world, exploring shapes, materials, colors, and emotions to discover the surrealist painter.
You Are Leo
A time-traveling journey through art history to explore Leonardo da Vinci’s Milan, experiencing some of the city’s most iconic places in the late 15th century.
Milano VR City Tour
Explore the city of Milan in an immersive and innovative way, combining the charm of historical storytelling with cutting-edge technology.
The R-Evolution Park
An experience dedicated to Planet Earth, offering a 360° journey through eco-sustainability, retracing over 4 billion years of history, in collaboration with WWF Italy.
Team
Un team multidisciplinare che progetta, produce e implementa progetti culturali VR di successo.
We work with
